Get ready to promote artist merch on Pinterest this holiday season

As more and more artist teams integrate Pinterest into their marketing campaigns, you might want to start planning for your holiday push on the platform. Pinterest says its users start planning, saving and comparing gift ideas well before Black Friday, so getting ready now means you can push for more sales. With 640 million monthly active users, most of them in shopping mode, it’s worth the setup time for teams selling vinyl, merch or tickets as gifts. Artists like Zara Larsson, Conan Gray and KATSEYE have already worked their products into Pinterest gift guides, as we noted last year. The post is from Music Ally.