Published on Sep 21, 2024
Discovery. Artists sign up for digital distribution with dreams of earning money from their music but before that happens, the music needs to be heard, streams, sales, micro-synch usage all those things have to happen. Often, they don’t and artists end up paying annual fees for distribution while recouping less than zero percent of the cost. Distributors don’t consider it their responsibility to help your music get heard, they just distribute your music to stores, which is fair. SoundOn changes the game by plugging artists into a network of over 3 million creators the service will have use your music in TikToks to drive discovery and revenue. It’s free distribution, bundled with free promotion.
There is no cost attached to using SoundOn, no upfront fee, and no backend percentage for revenue generated by Bytedance-owned properties like TikTok and Resso. You only pay 10% of royalties generated by third-party platforms like Spotify and Apple Music. This is significant because your music is likely to earn more from Bytedance-owned properties through SoundOn so you’ll keep more of the revenue you earn from the places you earn the most.
Some distributors claim to provide data on the performance of your music on TikTok but that information is likely to be more accurate and detailed coming from the source.