Plan how much revenue your ad budget can realistically generate, or how much you need to hit a sales goal.
We use CPM estimates per channel and location tier to approximate reach.
Advanced assumptions
Percentage of impressions that click your ad.
Percentage of ad clicks that actually view a product page.
Percentage of product viewers who buy.
Percentage of orders that get refunded or cancelled.
Adds estimated extra product views on top of paid product views (shares, reposts, DMs, word-of-mouth).
Example: 100% = 1 extra viral view for every paid view.
Ad spend / budget
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Estimated impressions
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Estimated clicks
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Estimated product views (paid + viral)
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Estimated viral product views
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Estimated purchases
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Estimated net revenue
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Estimated ROAS (net)
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These are planning estimates, not guarantees. Use your real campaign data to tighten the assumptions over time.