Serenade launches new “smart formats” for events and digital wallets

Serenade has had quite a journey since it launched as a digital-album-collectable platform in the heady NFT-frenzy days. It then pivoted to offer chart-eligible merch products where items like button badges, lanyards, and tour posters can be purchased and activated via NFC chips which download an album to the user’s device – and which counts towards […]