How T-pop is blowing up the global charts

Thai pop has been quickly gaining worldwide momentum, thanks to fandom culture as a growth driver. With an expected T-pop label collective revenue of Bt11 bil (£250 mil) for 2026 and 13Bt (£295 mil) projected for 2029, the genre has been upsurging, recovering from pandemic levels with the help of diehard supporters. Midia research reports […]