Live studies: Australian Gen-Z fandom and Madrid’s Movistar Arena

A pair of studies published this week offer differing insights into local live-music sectors: one from Australia and one from Spain. The first comes from Live Nation. Its annual ‘Love Song’ report surveyed nearly 5,700 Australians, with the company pulling out some key findings from the 1,411 Gen-Z respondents for particular attention. “Physical merchandise has never been […] The post is from Music Ally.