New Reels data reveals what drives viewership

Emplifi released research last week on the specifics of what drives Reels viewership, using data from 10,110 Facebook Reels published by 704 brand pages.  Unsurprisingly, human speech is important for engagement, with videos including human speech in the first three seconds driving better response. Human speech even performs better than music, with 10-second retention increasing […] The post is from Music Ally.