How Sleep Token locked in over 300k US fans

Partnered with Sony RCA and Certifi, English rock band Sleep Token has taken the US by storm over the past two months, playing to over 320,000 fans in over 17 cities — alongside the launch of a tour-wide geo-location treasure hunt.  Their anonymous image, supported by the band’s wearing of skull-like masks and veils, has […] The post is from Music Ally.