Bluesky is one of the social-media apps that emerged as a refuge for Twitter users fleeing that platform in recent years. It has grown from 13 million users in 2024 to 43 million now – and a big funding round is set to fuel further growth. Bluesky has raised $100m in a Series B round led […] The post is from Music Ally.
Spotify is celebrating the fifth birthday of its ‘Equal’ initiative promoting women artists, songwriters and producers with a new podcast and some stats. ‘Spotify Equal: The Podcast’ is a five-episode video show featuring artists Juliana, Zolita, Angela Torres, Silvana Estrada and Orla Gartland, hosted by music journalist Kim Taylor Bennett. As for the stats, Spotify says […] The post is from Music Ally.
The promo red-carpets are rolling out for BTS’s comeback album ‘Arirang’ on streaming, social and online-video services alike. Everyone wants a piece of the K-Pop reunion, with TikTok and Instagram having just revealed their activations. TikTok’s takes the form of its now-familiar ‘in-app experience’ for big new albums. It is setting interactive challenges for fans to unlock […] The post is from Music Ally.
Anyone who’s read a few 70s rock biographies would be forgiven for blinking at Airbnb’s claim that “groupie getaways fuel concert tourism this summer”. Fortunately, this is about fans travelling to concerts in groups with their friends. The company’s blog post is a celebration of “show hopping” – defined as fans “traveling far and wide to […] The post is from Music Ally.
Independent label Hopeless Records was a founder member of indie think-tank ORCA, and now its president Louis Posen has taken to its Substack to argue that music-streaming “saved the industry but stifled the artist”. “By shifting the metric of value from the album or song to the time spent listening to it, the industry has hit a […] The post is from Music Ally.
It’s now 18 months since US music producer Michael Smith was arrested and charged with multiple felonies relating to a streaming-fraud scheme. He was accused of uploading hundreds of thousands of tracks to DSPs and using bots to inflate their streams to the tune of more than $10m in royalties. Now, an update: Smith has pleaded guilty to […] The post is from Music Ally.
Music Ally chatted to Group Speed, the agency who worked with Australian electronic duo Breathe. on their debut album rollout. By treating five-year-old catalogue tracks as growth levers and repositioning the duo within Spotify’s algorithm, they doubled their monthly listeners to 1 million. Here are the campaign highlights: The team first reactivated older tracks, vivifying […] The post is from Music Ally.
For close to a year, Drake has been teasing a project widely expected to be titled ‘Iceman’. Far from a standard release cycle, the campaign has used Toronto-based stunts and cryptic digital clues to build a narrative and conversation, with no confirmed release date as of yet. The rollout began in July 2025 with a […] The post is from Music Ally.
Instagram is now testing a feature it has resisted for a long time – clickable links in post captions. Historically, Instagram’s CEO Adam Mosseri has expressed concern this feature may change Instagram’s dynamic, moving it away from a visual platform to something more like a news outlet. It now seems the platform is seeking to […] The post is from Music Ally.
There’s a cluster of stories today around the topic of… we’ll call it AI music-making. People who are using GenAI models to make music at a more serious level, with the ambition of earning an income – a non-fraudulent one! – from their work. We’ll start with ElevenLabs, which launched its Eleven Music tool last August. […] The post is from Music Ally.