How Breathe. doubled their monthly listeners on Spotify

Music Ally chatted to Group Speed, the agency who worked with Australian electronic duo Breathe. on their debut album rollout.  By treating five-year-old catalogue tracks as growth levers and repositioning the duo within Spotify’s algorithm, they doubled their monthly listeners to 1 million. Here are the campaign highlights: The team first reactivated older tracks, vivifying […] The post is from Music Ally.