Bruno Mars dropped in to Roblox hit game Steal A Brainrot

Absolutely every marketing lever is going to be pulled in service of the new Bruno Mars album, and one of them is marked ‘Roblox’. A virtual version of Mars appeared on the platform this weekend performing his new single ‘I Just Might’. The activation is a useful snapshot of how music campaigns on Roblox have evolved. This […] The post is from Music Ally.