Facebook payouts to ‘content creators’ grew 35% to $3bn in 2025

Instagram may get more of the attention when it comes to Meta’s interactions with creators (influencers, as was) but Facebook is clearly no slouch in terms of the revenues it is generating for those social-media stars. “Facebook paid content creators nearly $3 billion in 2025 — a 35% increase from the previous year and its highest annual total ever,” announced the company in a news release for its new ‘Creator Fast Track’ program that aims to attract more “established […] The post is from Music Ally.