The 1,000 True Fans theory assumes fans are customers. They're not. Learn the difference between fans and buyers, why artists struggle to sell music, and where the real money is.
Jun 13, 2026
In this episode, Gif breaks down the conflict between your goals and the goals of platforms like Instagram, TikTok, and YouTube — and why trying to drive traffic, sales, or streams directly from organic posts often fails.
Apr 12, 2026