Browse Articles
Fans vs Customers: Debunking The 1,000 True Fans Rule
The 1,000 True Fans theory assumes fans are customers. They're not. Learn the difference between fans and buyers, why artists struggle to sell music, and where the real money is.
Jun 13, 2026
Ditto Music Review 2026: Is It Worth Your Hard Earned Money? - The Great, Good, Bad, Ugly
Is Ditto Music worth using in 2026? We break down the Great, Good, Bad, and Ugly of Ditto Music Distribution, including pricing, playlists, publishing admin, support, sync opportunities, and hidden drawbacks.
Jun 13, 2026
Why Music Royalty Marketplaces Struggle to Attract Inventory
Why do music royalty marketplaces struggle to attract quality catalogs? Explore the clash between investors seeking upside and artists protecting future potential, ownership, and legacy.
Jun 8, 2026
New Releases vs. Legacy Catalogs: Which Makes the Better Investment?
Should you invest in new music releases or established catalogs? Learn the risks, rewards, valuation challenges, and why mature music catalogs often offer more reliable returns than new releases.
Jun 8, 2026
The Hidden Risk of Investing in Unreleased Music
Investing in unreleased music can offer massive upside, but it comes with a hidden risk: uncertainty. Learn why valuations, artist track records, and future projections can make unreleased music one of the riskiest royalty investments.
Jun 8, 2026
The Liquidity Problem With Music Investments
Discover the hidden liquidity problem with music investments. Learn why buying music royalties is easy, selling is difficult, and how limited secondary markets impact investor returns.
Jun 8, 2026
Why Most Music Royalty Investments Take Decades To Recoup
Most music royalty investments take years or even decades to recoup. Learn how valuations, illiquid markets, revenue fluctuations, limited growth opportunities, and lack of transparency impact returns.
Jun 8, 2026
Jay-Z's Musicow Review: The Great, Good, Bad & Ugly
Is Musicow worth it? Discover the great, good, bad, and ugly of investing in music royalties, including ROI potential, liquidity risks, ownership concerns, and the challenges of buying into unreleased music.
Jun 8, 2026
Do You Actually Own Anything When You Buy Music Royalties?
Do you actually own part of a song when you buy music royalties? Learn what investors really get, who controls the rights, and why music royalty investing is primarily a cash-flow play.
Jun 8, 2026
TikTok Ads For Music Walkthrough
Learn how to set up a TikTok Ads campaign for music promotion, including targeting, creatives, budgeting, conversion tracking, Smart Links, and strategies for turning cheap TikTok traffic into streams, followers, and fans.
May 28, 2026
TikTok Ads vs Facebook/Meta Ads: Why TikTok Often Feels Cheaper, Simpler, and Harder to Ignore
A breakdown of TikTok Ads vs Facebook/Meta Ads, including ad costs, competition, media creation, audience behavior, placements, and why TikTok often feels simpler and cheaper for advertisers.
May 28, 2026
TikTok Ads Review: The Great, Good, Bad, and Ugly for Music Promotion
TikTok Ads offer cheap traffic, deep audience insights, earned engagement tracking, Apple Music integration, and AI creative tools for music promotion. Here’s the Great, Good, Bad, and Ugly of using TikTok Ads as an artist.
May 28, 2026