Browse Articles
TikTok Ads For Music Walkthrough
Learn how to set up a TikTok Ads campaign for music promotion, including targeting, creatives, budgeting, conversion tracking, Smart Links, and strategies for turning cheap TikTok traffic into streams, followers, and fans.
May 28, 2026
TikTok Ads vs Facebook/Meta Ads: Why TikTok Often Feels Cheaper, Simpler, and Harder to Ignore
A breakdown of TikTok Ads vs Facebook/Meta Ads, including ad costs, competition, media creation, audience behavior, placements, and why TikTok often feels simpler and cheaper for advertisers.
May 28, 2026
TikTok Ads Review: The Great, Good, Bad, and Ugly for Music Promotion
TikTok Ads offer cheap traffic, deep audience insights, earned engagement tracking, Apple Music integration, and AI creative tools for music promotion. Here’s the Great, Good, Bad, and Ugly of using TikTok Ads as an artist.
May 28, 2026
Revolt's 404 Distribution Review: What's Great, Good, Bad, & Ugly
Our 404 Distribution review breaks down REVOLT’s discovery-focused distribution model, revenue share pricing, approval-based promotion, and the risks artists should consider before signing up.
May 15, 2026
Record Deals 2.0: From Bets On Artists To Investments In Assets
Record deals are changing. Learn how “Record Companies 2.0” invest in proven songs, not artists, and what selling your catalog really means for your money, control, and long-term upside.
Apr 23, 2026
Breaking Free of Social Media Control - Podcast Episode: Payusnomind Live
In this episode, Gif breaks down the conflict between your goals and the goals of platforms like Instagram, TikTok, and YouTube — and why trying to drive traffic, sales, or streams directly from organic posts often fails.
Apr 12, 2026
Spotify Doesn’t Pay for Streams — It Pays for Demand (Why Most Artists Get This Wrong)
Most artists think streams create value on Spotify. They don’t. Learn how Spotify actually makes money, why streams are a cost, and how to position yourself to win.
Apr 7, 2026
Why Social Media Works Against Artists (And What To Do About It)
Why social media works against artists, how platforms really make money, and the strategy you need to grow without getting trapped in the content loop.
Apr 1, 2026
Selling the Rights to Your Music: What You’re Actually Giving Up (and Gaining)
Selling your music rights? Learn what you actually give up, what you get paid for, and how master, publishing, and royalty deals really work.
Mar 31, 2026
Apple Music Gets Social with TikTok & Full Song
TikTok is closing the gap between discovery and streaming. Here’s how Apple Music integration changes engagement, monetization, and ad strategy for artists.
Mar 24, 2026
Ultimate Indie Artist's Guide: Tools You Need, Lies You Don't - 2026 Edition
A comprehensive breakdown of the DIY digital music landscape covering everything from distribution to publishing administration, marketing, and more.
Mar 23, 2026
Duetti Review: What's Great, Good, Bad, & Ugly
A clear-eyed review of Duetti, a music finance company that acquires master, publishing, and royalty rights. We break down what’s great, good, bad, and still unknown so artists can decide whether selling part of their catalog makes sense.
Feb 2, 2026