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The artist journey is one that includes posting to social media, trafficking fans to webpages, and generating video views and audio streams. All of this, to reach a destination of fame and fortune through millions of streams, tours, concerts, and merch sales to drive return on investment. We believe the journey and the destination are the same. With an extensive history in digital marketing, we understand the value brands attach to impressions, clicks, and conversions and the critical role your media plays in the system. We know that every social media post, every webpage visit, and video view is as much of a product as each song an artist records and distributes and will aid artists in understanding the value of Digital Media and unlocking their revenue potential.
Through tools, market research, analysis, advertising, web development, consultation, and more we aim to transform the lives and careers of creatives in our community by growing their value and extracting it through strategic partnerships and opportunities.
Market research is the foundation of informed decision-making. Whether you're an artist, label, or marketer, understanding the landscape ensures you make strategic choices that maximize impact and minimize risk. By leveraging comprehensive data, reviews, and insights, you can navigate the complexities of the music and marketing industries with confidence.
Gain clarity with our in-depth reviews of platforms, services, and tools. From digital distributors to promotional services, we break down the pros, cons, and real-world effectiveness to help you choose the best solutions for your goals.
Make data-driven decisions with our detailed analyses. We provide comprehensive evaluations of trends, performance metrics, and service comparisons, enabling you to understand where to invest your resources for maximum returns.
Transform insights into action with our tailored strategy guides. Designed for platforms like Facebook Ads, Google Ads, Spotify, and YouTube, these guides offer step-by-step plans to help you execute campaigns that deliver results.
Choosing the right ad platform and target market is crucial. Our calculator lets you compare the CPM and potential reach across top platforms like TikTok, Facebook Ads, YouTube/Google Ads, and Spotify Ad Studio. You can also select specific countries to see detailed insights, helping you to make informed decisions on where to allocate your budget for maximum impact.
Maximize Cost Efficiency - easily determine how to get the most out of your ad budget.
Compare the CPM and potential reach across top platforms like TikTok, Facebook Ads, YouTube/Google Ads, and Spotify Ad Studio. You can also select specific countries to see detailed insights, helping you to make informed decisions on where to allocate your budget for maximum impact.
View performance metrics including listeners, saves, streams, and estimated revenue. This means you get a 360-degree view of your campaign’s effectiveness, from exposure to actual revenue generation.
Set realistic goals and plan your budget accordingly. Whether you’re aiming for a specific revenue target or trying to increase your monthly streams, our tool provides the data you need to plan effectively.
Measure and optimize your ad performance by tracking awareness and driving action. Enhance campaign effectiveness with pre-configured conversion events for Facebook, Google, Twitter, TikTok, and more. View metrics and request vaulations to identify your marketplace value.