Streaming ROI Planner

Compare TikTok, Meta, YouTube, and Spotify ad products. Spotify options model higher intent because users are already on-platform.

Spotify Marquee/Showcase are modeled using CPM-equivalent reach and higher-intent conversion assumptions.
Use scenarios to reflect how ad type + audience intent can change results.
Advanced assumptions
% of impressions that click your ad.
% of ad clicks that become a listener (then multiplied by streams/listener).
How many streams each new listener gives you.
Unique listeners as a % of total streams.
Average blended per-stream payout.
Adds estimated organic streams on top of paid-result streams. Example: 100% lift = 1 extra organic stream for every paid stream.
Ad spend / budget
–
Estimated impressions
–
Estimated clicks
–
Estimated streams (paid + organic)
–
Estimated organic streams (virality)
–
Total streams used for cost / ROAS
–
Estimated unique listeners
–
Estimated streaming revenue
–
Estimated ROAS (streaming)
–
Cost per stream (blended)
–

Planning estimates, not guarantees. Use your real campaign results to refine assumptions over time.