Advertising for Music Releases
You Could Run Ads Yourself
And honestly, we encourage you to.
Artists should understand how marketing works. If you're willing to invest the time to learn platforms like Meta and Google Ads, build smart links, track conversions, and optimize campaigns, you can absolutely do it yourself.
If that's the route you'd like to take, we've created a step-by-step guide that walks you through the entire process.
But Time Is Also a Resource
If you'd rather spend that time creating music, building your catalog, and running your business, that's where we come in.
15+ Years Running Ads for Artists
We've been managing advertising campaigns for artists for more than 15 years, helping independent releases reach real listeners and build measurable momentum.
Our focus isn't vanity metrics.
We build campaigns designed to drive:
- Streams
- Followers
- Playlist traction
- Audience growth you can retarget later
Every campaign is built around data, testing, and optimization, not guesswork.
No Upfront Management Fees
Most marketing agencies charge monthly retainers.
We don't.
There’s no upfront fee to run a campaign.
Instead, we take a percentage of your advertising spend.
That means:
- We only make money if you're actively promoting
- You stay in control of your budget
- Our incentives stay aligned with your campaign performance
You Control the Budget. We Do the Work.
You decide how much to spend on advertising.
We handle everything else:
- Campaign setup
- Audience targeting
- Creative testing
- Smart link optimization
- Conversion tracking
- Performance monitoring
Advertising platforms change constantly. What worked last year often doesn't work today.
Our job is to keep campaigns efficient and continuously improve them.
Smart Links and Release Funnels
Every campaign starts with the right destination.
We build a custom smart link for your release and optimize it to convert listeners into streams.
That includes:
- Platform-specific routing (Spotify, Apple Music, etc.)
- Tracking and attribution
- Retargeting audiences
- Conversion optimization
The goal isn't just clicks.
It's turning interest into listeners.