So you decided to get serious about your artistic career and you’ve made a plan, set up a budget, filled in all the initial blanks you should in order to propel yourself forward and into the arms of success. Great! Now the question remains, “Will this effort towards a heightened state of professionalism and investment in my career really benefit me?” Honestly, in most cases it will definitely be a boost, but only if those whom you’ve purchased the services of are about their business and about you. Unfortunately this is not always a situation in which you get what you pay for.
A few months back I got the normal email pitch for an artist’s music placement on one of my sites, from a pretty well known agency that over the years I’ve grown to look forward to getting releases from. They’ve always seemed to be about the artists and have made proper strides to get where they are recognized for their work. Their client list has grown exponentially in recent years. I’ve become a bit thrown off by some of the artists they’ve come to represent but that’s neither here nor there. The fact remains that my relationship with them has been one of clear communication. I felt comfortable knowing they were doing their jobs especially for some of the artists the represent that are personal friends of mine. Until…
Earlier this year I receive an email from them about this one group. After watching the video sent to me, I felt the material was interesting so I posted it on my site. I send the agency an email with a link to that post and a day or two later they let me know they’ve gotten it with a simple thank you response. Fair enough. When a PR company sends out anything about an artist they’re looking for at least some bit of exposure. That exposure online generally comes in the form of a placement (digital inclusion of streamable/downloadable music or video), blurb or review and in the best case scenario a request for an interview by the publication pitched to resulting in a prominent feature.
I wanted to do more than just post a video. Doing ‘my’ job I glance over the original email pitch received , scrolling down to find that they were in fact fielding for interview spots. It should be simple as making that request so an interview could be set up, right? Well, I did that and received no response. I figure, sometimes emails disappear into the void never to be seen by their intended recipients. Not a problem. I follow up with another. About a week passes and I finally get one. It includes a bonus apology for their ‘tardiness’, a jovial reaction to the request for an interview with the group and the assurance that it would be all arranged asap. It never happened.
You don’t have to be an artist to understand how terrible it is to pay for a service and not get what you’ve paid for. Unfortunately many aren’t aware that those they’ve hired are simply not working for them. The ability to send mass emails to lists of contacts makes a PR company not. I personally feel that there can be no varying level of commitment you put behind each of your clients. That’s like loving one of your children more than another. At the end of the day your clients success is really your own. But that’s just me. I suggest that you do your research and feel out whoever you hire, because you can’t expect a profitable return from a bad investment towards your career.