Provides a conservative outlook on the type of performance required to achieve a target number of streams.

Step 1 - Select an Ad Platform

Each ad platform has its own rates. The platform you select impacts the budget it would take to achieve your goal.

Step 2 - Select County

Each ad platform has its own list of countries. You must select an Ad platform before you select a country. Same as with Ad platforms, each country has its own rates. It will not cost the same amount to advertise in the United States, as it would Brazil. The country you select impacts your budget and performance.

Step 3 - Select Streams

The target number of streams you’d like achieve. Calculations are constructed around finding a path to reaching the number you’ve set as your goal.

Step 4 - Streams per Listener

The number of times each Listener is likely to stream your music. With a vast catalog, the odds of getting multiple streams from a single listener are greater than with a single song. The greater the number of streams per listener, the fewer people you’ll need to reach to achieve your desired stream total which impacts the necessary budget.

Step 5 - Select a Conversion Rate

Exposing 100 people to an ad and having 10 of them become listeners would give you a Conversion Rate of 10%. It measures your likelihood of success. The greater your Conversion Rate, the more people exposed to your that are likely to become listeners. The lower your Conversion Rate, the few people exposed to your ad likely to become listeners. Best practice is to be conservative with your selection to set proper expectations. A higher Conversion Rate will reduce the amount of people you need to reach to achieve your target number of streams which will also reduce your budget.

Step 6 - Select a Pay Rate per Stream

Countries like India and Nigeria have the lowest streaming rates so targeting countries, you’d set your rate to low. For the United States and Europe you’d select average. If you’d like to visualize what revenue would look like with Premium users, you can select High.

Step 7 - Select Viral Impact

This is a measurement of the potential virility of the song. Exposing 100 people to an ad with a Viral Impact of 10 would boost your exposure to 1,000. In this instance, it would mean that for every person you’ve exposed to your ad, it was exposed to an additional 10 people. Effectively, each person shares it with ten friends or 2 people share with 450 friends respectively. Music can spread in the form of social media shares or playlist additions. Greater Viral Impact can boost exposure without raising costs which reduces your budget.

Provides a conservative outlook on the type of performance that can be expected for a set budget. Based on the parameters set, you’ll be able to identify what could be a minimum number of listeners and streams you can earn with your budget.

Step 1 - Select an Ad Platform

Each ad platform has its own rates. The platform you select impacts the budget it would take to achieve your goal.

Step 2 - Select County

Each ad platform has its own list of countries. You must select an Ad platform before you select a country. Same as with Ad platforms, each country has its own rates. It will not cost the same amount to advertise in the United States, as it would Brazil. The country you select impacts your budget and performance.

Step 3 - Select Budget

The amount you intend to spend on your campaign.

Step 4 - Streams per Listener

The number of times each Listener is likely to stream your music. With a vast catalog, the odds of getting multiple streams from a single listener are greater than with a single song. The greater the number of streams per listener, the fewer people you’ll need to reach to achieve your desired stream total which impacts the necessary budget.

Step 5 - Select a Conversion Rate

Exposing 100 people to an ad and having 10 of them become listeners would give you a Conversion Rate of 10%. It measures your likelihood of success. The greater your Conversion Rate, the more people exposed to your that are likely to become listeners. The lower your Conversion Rate, the few people exposed to your ad likely to become listeners. Best practice is to be conservative with your selection to set proper expectations. A higher Conversion Rate will reduce the amount of people you need to reach to achieve your target number of streams which will also reduce your budget.

Step 6 - Select a Pay Rate per Stream

Countries like India and Nigeria have the lowest streaming rates so targeting countries, you’d set your rate to low. For the United States and Europe you’d select average. If you’d like to visualize what revenue would look like with Premium users, you can select High.

Step 7 - Select Viral Impact

This is a measurement of the potential virility of the song. Exposing 100 people to an ad with a Viral Impact of 10 would boost your exposure to 1,000. In this instance, it would mean that for every person you’ve exposed to your ad, it was exposed to an additional 10 people. Effectively, each person shares it with ten friends or 2 people share with 450 friends respectively. Music can spread in the form of social media shares or playlist additions. Greater Viral Impact can boost exposure without raising costs which reduces your budget.

Provides a conservative outlook on how a target number of streams can be reached for a set budget.

Step 1 - Select an Ad Platform

Each ad platform has its own rates. The platform you select impacts the budget it would take to achieve your goal.

Step 2 - Select County

Each ad platform has its own list of countries. You must select an Ad platform before you select a country. Same as with Ad platforms, each country has its own rates. It will not cost the same amount to advertise in the United States, as it would Brazil. The country you select impacts your budget and performance.

Step 3 - Select Budget

The amount you intend to spend on your campaign.

Step 4 - Select Streams

The target number of streams you’d like achieve. Calculations are constructed around finding a path to reaching the number you’ve set as your goal.

Step 5 - Streams per Listener

The number of times each Listener is likely to stream your music. With a vast catalog, the odds of getting multiple streams from a single listener are greater than with a single song. The greater the number of streams per listener, the fewer people you’ll need to reach to achieve your desired stream total which impacts the necessary budget.

Step 6 - Select a Conversion Rate

Exposing 100 people to an ad and having 10 of them become listeners would give you a Conversion Rate of 10%. It measures your likelihood of success. The greater your Conversion Rate, the more people exposed to your that are likely to become listeners. The lower your Conversion Rate, the few people exposed to your ad likely to become listeners. Best practice is to be conservative with your selection to set proper expectations. A higher Conversion Rate will reduce the amount of people you need to reach to achieve your target number of streams which will also reduce your budget.

Step 7 - Select a Pay Rate per Stream

Countries like India and Nigeria have the lowest streaming rates so targeting countries, you’d set your rate to low. For the United States and Europe you’d select average. If you’d like to visualize what revenue would look like with Premium users, you can select High.

Step 8 - Select Viral Impact

This is a measurement of the potential virility of the song. Exposing 100 people to an ad with a Viral Impact of 10 would boost your exposure to 1,000. In this instance, it would mean that for every person you’ve exposed to your ad, it was exposed to an additional 10 people. Effectively, each person shares it with ten friends or 2 people share with 450 friends respectively. Music can spread in the form of social media shares or playlist additions. Greater Viral Impact can boost exposure without raising costs which reduces your budget.