The Ladders Method

Here’s how it works and what you can expect to spend to get it to work for you. 

• Cold Leads – Music fans with no knowledge of your music 
• Warm Leads – Music fans with awareness of your music 
• Hot Leads – Music fans who like your music

 Here’s our Ad campaign cost breakdown – Note, these are numbers from real campaigns:

• Advertising to Cold Leads: $0.95 per visit to Spotify | It would cost us $950 for 1,000 Listeners 
• Advertising to Warm Leads – Engaged Audience: $0.40 | It would cost us $400 for 1,000 Listeners 
• Advertising to Hot Leads – Converted Audience: $0.03 | It would cost us $30 for 1,000 Listeners  

By advertising to Hot Leads, a number of things happen:

1. We dramatically lower our costs 
2. We get the same listeners streaming our songs multiple times 
3. We break into their Feedback Loops
4. We crack their Routine Rotations. 

Here’s what that means for us: 

• 1,000 Listeners x 40 streams per month = 40K streams. | That earns us: $180 
• 2 songs = 80K streams | Earns us: $360 
•  3 songs = 120K streams | Earns us: $540 

You can earn $180 per month per song you push through the system at a potential one-time cost of $30 for each song. 

Total Budget 

The cost of building an audience of 1,000 Hot Leads ranges from $700 – $900.

Once you have an audience of Hot Leads, it’ll cost $30 – $60 to drive 1,000 Listeners per song. 

What You Get:

• 1 Month of Service
• Consultation
• Assessment call to develop a course of action
• Follow-up calls to discuss progress
• Final call to discuss results and next steps
• Market research
• Usage of proprietary tools to identify likely outcomes of your campaign’s performance
• Thorough investigation into possible target audiences, going far and beyond Similar artists
• Data analysis to paint a picture of fan identity and engagement to aid in the development of a formula for success
• Web Development – We can construct custom-built pages from Smart links to Bio links, Pre-saves and Forever Saves whatever the situation calls for.
• Campaign Management
• Smart links optimized for conversions across different ad platforms including, but not limited to, Facebook, Google Ads, and Twitter.
• Retargeting audience creation and activation
• Ad creative – if necessary