You’ll be linked to a page configured to show a breakdown of campaign results utilizing my proprietary formulas. See Engagement rate, Subscriber rate, Playlist rate, etc. broken down by campaigns and ad groups. You will also be able to view the top performing cities for your campaigns.
Data-sheets are essential if you're self-managing your campaigns because they allow you to easily identify what's working and what's not. By viewing your Data-sheet you can optimize your campaigns for better performance by seeing which target groups are driving results.