PPC stands for Pay Per Click and what it represents is the cost you pay for every time someone clicks on your advertisement. What is a click? A click is more than just the tap of your finger on your laptop’s mouse pad. A click is an expression of interest. A Click is the equivalent of a customer visiting your store after seeing a product they liked in the window.
What is the value of a click? This is what learning the fundamentals of PPC advertising can help you discover. You want to know how many times people are seeing your content which is tracked in PPC advertising as Impressions. You want to know whether your content is effective in getting potential customers interested in your product which can be determined by the number of clicks. You want to know which sites are generating clicks to your product and which of those sites generate clicks that result in sales.
Learning PPC Advertising Fundamentals is about more than just advertising. It’s about knowing who, what, where, when, and why! It’s about learning what wins so you can duplicate it and keep winning, and winning, over, and over again.
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