The first thing we need to do is identify who loves the music and you as an artist. People labor for What they love so we have to provide people obstacles to overcome in order to prove their love.
Release Demos to Soundcloud & Youtube. Create visuals for the audio that don't show the artist's face.
What this accomplishes:
Allows us to identify who's a fan of the musical style with minimal impact from negative reactions.
This video details the impact targeted advertising can have on the performance of your music on streaming platforms using Spotify as an example. Though we focus on Spotify here, all platforms have similar algorithms where this strategy is just as effective.
While a number of platforms provide Smart Links, they don't all provide the same level of data. We use a Smart Link provider that allows us to attribute streaming activity to sources like Facebook promotional campaigns, Twitter campaigns, etc.
Provides us with the ability to data-mine and gain a deeper understanding of who the fans are. We can analyze their interests, buying habits, device types, cable providers, etc.