ONErpm is a company that digitally distributes music to online stores like iTunes, Amazon, etc. They’re relatively new and I haven’t seen them mentioned on any articles comparing digital distribution options other than the one I did on Youtube – ahem http://youtu.be/FZgvrqQoFko -_o Though a lot of people may not be aware of OneRPM I can honestly say it’s one of the best options for digital distribution.
Just like other digital distributors ONErpm charges to distribute your music but unlike other digital distributors they’re willing to give you a lot for free. Their paid option charges artists from $40 for their Essential package of stores to $75 for their Pro package of stores. They also allow artists to pay $5 per store. Additionally, they offer to “Distribute your music to independent noncommercial and college radio stations across the country.” and “Receive detailed reports monthly of where [your] music is being played.” for $700.
Artists are paid 85% of the revenue generated by their music through ONErpm. We’re also provided a free UPC bar code – which actually works when you’re submitting music to Pandora, unlike the one I received from CDBABY in 2005 that was invalid, ugh! This was back when they provided artists with free UPC bar codes which they no longer do. Artists also get free ISRC numbers and marketing support. Marketing support is provided in the form of features on their blog and social media communities as well as priority placement in digital retail stores like iTunes.
The Facebook music store they give to artists has internal checkout which prevents users from having to exit Facebook to complete a sale. In sales the more steps to completing a sale, the more time a potential customer has to think about it, and the less likely they are to complete the sale. Their audio widgets aren’t anything to write home about but who uses audio widgets from their digital distributor anyway – ever heard of Soundlcloud?
Where ONErpm really separates itself is in its free option where it excels as a type of hybrid service combining direct sales with digital distribution. Most of the artists I know use Bandcamp for Direct Sales and I’m not about to compare ONErpm to Bandcamp because they’re not really comparable. Artists shouldn’t choose between the two, they should have their music in both just as they have their music in Amazon and iTunes. Some people prefer to shop at one over the other and you want all those people to buy your music just the same.
ONErpm Free Option
With the direct sales option of ONErpm artists can set their own price for downloads of their music and receive all of their revenue minus the 15% taken by ONErpm. iTunes and Amazon sets their own prices as well as taking a percentage of artist sales, for iTunes it’s 30% of sales and for Amazon it’s 15% of sales. Artists can also give away free downloads of their music or collect emails in exchange for downloads, this is where a choice between ONErpm and Bandcamp can be made.
Which one, ONErpm or Bandcamp, should you send people for free downloads of your music? Bandcamp provides you with superior stats on where your music is being heard online but they cap you at 500 free downloads and charge you to give away more. ONErpm doesn’t provide you with stats that show where your music is being heard but they allow you to give away unlimited free downloads. It’s nice to know how people are finding your music and can help create more efficient marketing strategies but you definitely don’t want to pay to give your music away.
ONErpm even allows artists to monetize free downloads by providing free distribution to streaming services like Rdio, Deezer, and Grooveshark that pay artists for streams of their music. This is done as part of their “Leave No Artist Behind” initiative. Their Multi Channel Network takes Youtube licensing to the next level and puts artists in a much more advantageous position when it comes to collecting royalties from Youtube streams. For starters, you won’t have claims of your video uploads containing third party content by your digital distributor on your behalf which happens when you opt for Youtube licensing under a digital distributor. Also, Youtube only pays 35% of ad revenue from videos that contain third-party content as opposed to the 55% percent partners get from content they own.
According to ONErpm they’re not allowed to publicly disclose royalty and ad rates as a result of the terms of their agreement with Youtube. Because I’m a fan of ONErpm’s service and don’t want to see their Youtube service discontinued, I’ll respect their agreement and not disclose that information. I will say that some Multi-channel networks get up to 65% of ad revenue and channels in MCN’s run premium ads that pay premium ad rates and I’m satisfied with the returns I see on my royalty reports. I make 25% more from my channel under ONErpm than I make from my independently run channel where I receive 55% of ad revenue.
What you get from ONErpm free:
- Direct Sales – Flexible pricing
- Email to Download
- Unlimited Free Downloads
- Youtube Licensing or MCN account management
- Marketing Support
- Facebook store
- Audio widgets
If you’re planning to sell music or give it away, you should make ONErpm a part of your plans.
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