Monetized Smart Links

Monetized Smart Links

Advertisers pay websites and platforms like Spotify a set amount per thousand times their ad appears. The price could be $10 or more per thousand ad appearances. Every time a web page loads, an ad appears. It doesn’t matter if the visitor reads an article, streams a song, or watches a video. If the page shows an ad, the advertiser pays because their product or service received brand awareness. 

What happens when you send fans to these platforms is they’re often greeted with ads. Send someone to YouTube and it’s the first thing they see, as they’re forced to watch an ad before being allowed to view your content. On Spotify, as a non-user, they’ll get an ad to join Spotify. As a Free user, they’ll see banner ads. 

When I go to Olivia Rodrigo’s Smart Link and click to visit Spotify, I’m shown an ad. It doesn’t matter if I stream any of her songs, how long I spend listening, whether I save, follow, etc. my visit has already been monetized. Now, for Olivia Rodrigo to get her share of this revenue, I have to stream one of her songs for at least 30 seconds. 

Unlike YouTube, Spotify requires an account to stream music on their platform. As a visitor without an account, when I click to stream I’m confronted by an ad that directs me to sign up and join the platform. 

This is called Customer Acquisition and as a platform, it costs Spotify lots of money to acquire new customers. As a visitor without an account, Olivia Rodrigo would be aiding in Spotify acquiring me as a customer. After signing up, creating an account, and going through all the steps in that process I may never return to her page to stream her music. Spotify, however, will monetize my visits with third-party ads and first-party ads to upsell me on becoming a Premium subscriber. Olivia Rodrigo gets nothing because I didn’t stream any of her music for at least 30 seconds. 

In the case of YouTube, they reserve the right to advertise on your videos no matter if you’re in the Partner Program or not. Additionally, even without third-party ads, they advertise the content of other creators on your videos to drive views and ad revenue.

Using the image above as an example, all of YouTube’s Recommended videos are effectively ads. None of the videos they’re Recommending belong to Femi Onas so they’re driving traffic away from him and his music. Not only is he being restricted from earning from the visit he may have spent money to drive, but he’s also being limited when it comes to acquiring those visitors by having them pushed to other creators. 

With an advertiser paying $10 per thousand times an ad appears – called a CPM – 3,000 Page views would drive $30. It would take you 10,000 streams to earn as much. With Spotify’s barriers to access, only 16% of your audience on Facebook may have a Spotify account ( 500 Million Spotify users out of 5 Billion Facebook users ). 39% of Spotify users have a Premium account granting them the ability to stream your music on-demand. Even if 80% of those Premium users streamed your song 3 times each it would drive just 447 streams earning you a single dollar per 3,000 visits and not $30. 

The better way would be to send your fans to either a Smart link or Web page monetized with ads and direct your traffic there. Showcase your track, plus provide more content to drive meaningful engagement while, optionally, continuing to link to third-party platforms. With a layout that features a sidebar, you can feature the release with an option to buy and promote your other releases. Every new track page that’s visited as fans explore your catalog would drive more revenue. Every return visit would drive more revenue. Fans can listen, engage, and even buy without being required to in order for you to monetize. 

That’s what we built with Payusnomind Music. We’re changing the game for artists and music monetization with our Monetized Smart links and Track pages. Your music holds value and we believe you should be paid what it’s worth. 

More About Monetizable Smart Links 

No More Broken links and Error Pages 

With our White Glove service, you provide us with a single link to your track on Spotify or Apple Music along with a few other details. We handle locating the correct links for your tracks across all other platforms. No more broken links and error pages. 

Write up 

We provide each track with a brief write-up you can use for press clippings to display social proof. 

Gamification 

Reward visitors with points for taking actions like joining your mailing list or sharing your track to social media. Allow them to use those points to unlock free downloads and whatever you can dream up. Every new track you share becomes an opportunity to earn and unlock more rewards. You can even use our NFT creation service to supply fans with badges representing their level of support.  

Here’s how it Works: 

Register with Payusnomind Music – Free to create an account – so all your releases can be attributed to you. 

After Purchase and Checkout, you’ll be directed to a page with a form where you can input the information for your release. On this page, you’ll also find a link to register with Stripe to receive payouts for the revenue driven by traffic to your page. Our payments and the payment information you submit are completely handled by Stripe. 

Once your link is ready, we’ll notify you through email with a link to track the performance of your page. 

You will be notified by email when you have a payment distribution ready for collection.