Artists find themselves hemorrhaging funds while running Facebook ads due to a lack of proper optimization. The goal is to generate streams but in order to stream, users have to have Spotify accounts and not just Spotify accounts, paid Spotify accounts. Bad things happen when they don't which was covered here: https://youtu.be/L5XBOKL0rOE How can you minimize the damage and improve your results? This strategy sheet provides quick tips artists can implement to overcome the challenges of moving a user from Facebook to Spotify and getting streams.
Note, you should have experience running ads on Facebook as these tips are not for artists with no experience doing so. Additionally, if you'd like to mimic my campaigns I have a template you can follow step by step to copy everything I do from start to finish here: https://punmstore.myshopify.com/admin/products/6980966842527