This guide provides strategic game planning for the best platforms providing self-serve direct-to-fan advertising. It is not intended as a course on how to use any particular platform. Some of the services covered are very straightforward and simple where there isn’t much to learn as far as how to use them. Others, are much more nuanced and require prior experience or training. In order to get the most out of the platforms that are covered, it’s important to know how they function, the pros and cons, and the most effective strategies to employ. As you read, you’ll gain an understanding of the perils of each service and how best to navigate.