Home Articles digital distribution Amuse Review: 2023 – 2024 Buyer’s Guide

Amuse Review: 2023 – 2024 Buyer’s Guide

0
172

About Amuse Music Distribution Service

Visit Amuse: https://bit.ly/43XsSO4

This is an updated Amuse Review for 2023 – 2024. Has anything about Amuse changed, has anything about the industry caused us to change our opinion of Amuse? Let’s take a look.

The hook with Amuse music distribution is their free offer. You can’t beat free. When I say free, I mean free. There is no upfront fee or backend fee. They allow you to keep 100% of what you make. There are a few factors that determine how true that statement is and we’ll break that down later.

What’s important to understand about Amuse is that it’s not a digital distributor where distribution is its core business. Amuse is a record label. That’s important to note because they use distribution as a means of identifying talent. Their service allows them to spot artists and songs while they’re on an upward trend but haven’t exploded. This allows them to avoid bidding wars with major record companies.

Avoiding a bidding war is great news for Amuse, but for artists that’s not so great. You want a bidding war because a bidding war means leverage. Effectively, the goal of Amuse is to have you sell yourself short. Lil Nas X famously turned down a million dollar offer by Amuse to sign with Columbia Records for what was likely significantly more.

How does Amuse’s motive affect their service? Their aim isn’t to provide the best distribution service. They’re not looking to get you into the most stores, provide the best features, or create opportunities. Effectively, they’re just looking for an inside track on your progress which, as stated above, is of no real benefit to you. Additionally, free music distribution is a total trap.

Amuse Music Distribution Pricing

There have been constant changes to Amuse’s pricing and offer. In 2019 Amuse was completely free. By 2020 they introduced Amuse Pro which added monetization of TikTok, Facebook, Instagram, and Youtube Content ID. In 2022, the offer changed again when they removed free and switched to a percentage-based system that capped the number of releases and added the Boost and Pro tiers. Imagine you rent an apartment, sign a lease saying the rent is a certain amount, and then every year the landlord breaks the lease and jacks up the rent? If you can’t pay the new rent, you’re moved to a smaller apartment with fewer features, like you no longer get a private bathroom and have to share one with your entire floor. That would be a terrible position to be in.

Amuse’s pricing is incredibly unstable. Out of their three tiers, the one artists will find most appealing is “Start” but that’s the one they should consider the least. Again, free music distribution is a trap! Artists are earning more and more from sources like Facebook, Instagram, and TikTok as it’s the fastest growing revenue generator. The free tier doesn’t monetize those sources. The other tiers simply don’t measure up to the competition with what they deliver for the price you’re paying.

Direct Deals

Keeping 100% of revenue sounds great but only is if you truly get to keep 100% of your revenue. You only get to keep 100% of revenue if your distributor has direct deals with Digital Service Providers or they state that you’re being paid from gross receipts and not net. To my knowledge, Amuse has direct deals with streaming platforms.

I can say on average, I earn about $0.004 per stream from Tunecore and $0.003 from CD Baby but $0.002 from Amuse. Being that different countries have varying payout rates, it could be more a matter of the location of the streams and not the rate. The fact that Amuse doesn’t show how much I’ve made by location makes it impossible to know.

Terms of Agreement

There wasn’t anything even remotely alarming in Amuse’s terms of agreement.

Termination

With a non-exclusive agreement, termination doesn’t matter because you’re not restricted from uploading your release elsewhere. Technically they require written notice of termination but it’s not necessary. You can simply stop using it and move on to another distributor.

Advances

Amuse has to advance mechanism. One is called “Fast Forward” which is for larger long term advances. The other is for early access to your royalties. These advances are kind of like Payday loans because they come with a fee. Amuse declines to specify what the fees actually are and instead alludes to it being on a case by case basis. They could at least provide a range or average for the sake of transparency but they do not. I guess it helps if you really need the money, but paying for money you’re already set to receive doesn’t make a whole lot of sense to me.

UPC Codes

Amuse provides you with a free UPC code but doesn’t allow you to bring your own. This means you cannot transfer albums over to Amuse from another distributor or use it if you like to own your UPC codes.

Royalty Reports

The royalty reports provided by Amuse are an embarrassment. It shows the revenue generated by each streaming platform but not the country or stream type. Look at their reports, I can’t determine that I earn more revenue from Germany than I do from the US. I’m completely in the dark. At the end of the day, this speaks to how the goal of Amuse isn’t to provide the best digital distribution service.

Model

Amuse’s model is unstable. At some point they’re going to have to put an end to the free tier and when they do, what happens to all those artists and their music on Start? The whole strategy of trying to catch artists on the ground floor and sign them to a lowball deal doesn’t appear to be working out. That’s the driving force behind the introduction of Boost and Pro. Had the system worked, they’d have artists they signed earning enough to subsidize free distribution. As they struggle to figure out the best monetization strategy, artists can find themselves in a tough situation.

Amuse Music Distribution Service Details

StartBoostPro
PriceNo Fee24.99 / Annually $59.99 / Annually
PercentageKeep: 85%Keep: 100%Keep: 100%
Transaction Fees$1-$8 (US)
Up to $15 (Non-US)
$1-$8 (US)
Up to $15 (Non-US)
$1-$8 (US)
Up to $15 (Non-US)
Schedule a Release DateNoYesYes
Releases 12/Year UnlimitedUnlimited
Artists11Up to 45 Artists
StoresVery LimitedLimitedLimited
Payment ThresholdNoneNoneNone
Content ID & Social Media Not provided15% FeeFree
Whitelisting Contact AmuseContact AmuseContact Amuse
Pre-OrdersNoNoNo
Split Pay15% FeeFreeFree
PartnershipsAmuse doesn’t have the influence to garner preferential treatment from DSPs so there’re no perks in that area.Amuse doesn’t have the influence to garner preferential treatment from DSPs so there’re no perks in that area.Amuse doesn’t have the influence to garner preferential treatment from DSPs so there’re no perks in that area.
UPC & ISRC Codes*Free
Cannot bring your own UPC codes
Free
Cannot bring your own UPC codes
Free
Cannot bring your own UPC codes
AdvancesYes
No clear path to qualifying
Yes
No clear path to qualifying
Yes
No clear path to qualifying
Red Flags NoneNoneNone

Full List of Stores

StoresDistrokid 7% DiscountAmuse Tunecore 20% Discount
Spotify ✅
Apple Music 
Facebook/Instagram
TikTok
Soundcloud Go/Soundcloud
Tidal
Amazon Music 
Deezer 
Shazam 
Youtube Music 
Youtube Content ID
Soundtrack by Twitch
Audiomack
iHeartRadio 
Tencent 
KKBox 
Boomplay 
Pandora 
7Digital / Triller 
Resso 
NetEase 
Nuuday 
Claro Musica
Anghami 
Saavn
Soundtrack 
SnapChat
TouchTunes
Yandex Music 
Qobuz
Joox
Kuack Media Group 
Napster 
Listen on Music Time
Medianet 
Vervelife

Gracenote

Spinlet 

Zvooq

Q.Siic

Music Island 

TimMusic

Boom 

AmuzPlatform

Gaana 

Hungama Music

Wynk 

Peloton 

Yoba

BeatPort 

Reason For The Rating

Amuse at the free tier with its lack of social media monetization is unappealing and misses the mark. There’s also their limited library of stores, royalty reports that aren’t informing, artists not being allowed to bring their own UPC codes, and the instability of the model.

NO COMMENTS

LEAVE A REPLY

Please enter your comment!
Please enter your name here