Facebook Likes: Why You Should Never Buy Fake Facebook Likes

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In order to know how fake Facebook Likes effect your page, you need to understand how Facebook works. When you post a status update to your Facebook page it doesn’t appear in the timelines of all the users that Liked your page. Instead, Facebook drips your content out to a small portion of people that have Liked your page. If the individual users in that initial group don’t respond to your post by Liking, sharing, or commenting Facebook takes it as a sign of your content being unengaging and that other users would be disinterested in it. As a result your post gets suppressed in the news feeds of all the other users that Liked your page.

For instance, if you have 100 people that Liked your page and post a status update, Facebook would only show that update to about 5 of those people. If those 5 people don’t engage with that post in the form of Likes, shares, and comments the other 95 people won’t see it. Imagine having 90 Fake Facebook Likes out of 100. That would give you a 90% chance of the 5 users selected to see your post being fake. A fake Facebook account isn’t going to engage with your post. It isn’t going to Like, Share, or Comment which means your can pretty much guarantee that the 10 people who Liked your page because they’re REALLY interested in you, won’t see it.

Fake Facebook Likes are counterproductive to the success of your Facebook page so your best bet is to avoid them at all cost.

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2 COMMENTS

  1. I couldn’t agree more with this article. Also, what people aren’t aware of is, social networking works of a merit system and sharing other peoples content is equally important to enhancing engagement with your page and content. Tumblr is a major example. People will be less likely to engage or see your posts unless you are willing to engage and share their content. The Facebook algorithms are set up to encourage more organic social interaction, which will in turn allow more people to see your feeds instead of buying ads.

    • Yeah, it is geared toward organic social interaction. That’s why I don’t like the restrictions placed on Brand pages where you can only engage with other brand pages and not profiles. If I did a show, took pictures with fans, posted those photos to Facebook and wanted to tag them I couldn’t do it. Brand pages aren’t allowed to function like pages where you can view your community’s content and “share” it. You have to be point zero in the distribution cycle of whatever you share if it’s not coming from another brand page. Brands post about their brand so if you’re only sharing that stuff you’ll pretty much be marketing and promoting to your audience all day. I get why they do it because it was set up like that in the beginning and artists abused it by tagging random people in pictures of their album covers. It’s a bit of a catch 22.

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