In order to know how fake Facebook Likes effect your page, you need to understand how Facebook works. When you post a status update to your Facebook page it doesn’t appear in the timelines of all the users that Liked your page. Instead, Facebook drips your content out to a small portion of people that have Liked your page. If the individual users in that initial group don’t respond to your post by Liking, sharing, or commenting Facebook takes it as a sign of your content being unengaging and that other users would be disinterested in it. As a result your post gets suppressed in the news feeds of all the other users that Liked your page.
For instance, if you have 100 people that Liked your page and post a status update, Facebook would only show that update to about 5 of those people. If those 5 people don’t engage with that post in the form of Likes, shares, and comments the other 95 people won’t see it. Imagine having 90 Fake Facebook Likes out of 100. That would give you a 90% chance of the 5 users selected to see your post being fake. A fake Facebook account isn’t going to engage with your post. It isn’t going to Like, Share, or Comment which means your can pretty much guarantee that the 10 people who Liked your page because they’re REALLY interested in you, won’t see it.
Fake Facebook Likes are counterproductive to the success of your Facebook page so your best bet is to avoid them at all cost.
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